Նորություններ վարսահարդարներ ❤️ GLOBELIFE ❤️ Հանրագիտարանային վարսահարդարում - տեղեկատու NEWS, INFLUENCER

La nueva colección llamada "La Femme Collection", creada por el estilista internacional Juan Luis Soria Gomez de España.

Pocas ciudades reúnen más tendencias por metro cuadrado que Madrid. La capital de España, con solo decir su nombre a cualquiera le viene a su cabeza, sus plazas, sus calles, sus edificios, Madrid está plagada de cultura. El diseño, la moda, la elegancia y el olfato para generar tendencias hacen de Madrid Capital de Moda Dousse referente a nivel nacional e internacional de coloración para el cabello se une con LA MAISON MESA reconocida marca de costura a medida con más de 30 años dedicada al diseño y estilismo de moda para realizar MADRID LA FEMME.

Hair: Juan Luis Soria Gomez - ES
Styling: Maison Roca, Lourdes Fernández
Ph: Martín de Brito

The latest hair collection, called “Gothic Punk”, made by “Matjaž Cej” international hairstylist from Slovenia.

During the post-punk period, Gothic arose England as a subculture, and was inspired mainly by the literature of the 19th century. But there is a wide range of areas, such as music, clothing style and aesthetics, so that the way can be called a whole lifestyle. An unusual mixture of Victorian style mixed with a punk look, where black dominates, imbued with various metal accessories. The cutting and dyeing technique is reflected in the brilliance of clean shapes, which are geometric, elegant and unusually dark at the same time.

Hair: Matjaž Cej -SLO
Ph: Jernej Humar
Make-up: Cassie Kagen

The latest hair collection, called "With the Band" made by Tom Connell international hairstylist from United Kingdom.

A story based around how headbands sit and separate the hair married with colour patterns mirroring the patterns and tones reflected in the clothes.

Hair & Ph: Tom Connell - UK
Make-up: Michelle Guandalini

La nueva colección llamada "Kotton", creada por el estilista internacional Javier Ventoso de España.

"Kotton" es una colección inspirada en la pureza y suavidad del algodón, capturando la esencia delicada y refrescante de este material natural en cada peinado y maquillaje. Con una paleta de colores suaves y acogedores que va desde lilas etéreos y morados hasta rosas pálidos y cobres cálidos, esta colección te invita a sumergirte en un oasis de tranquilidad y serenidad.

La inspiración detrás de "Kotton" radica en la búsqueda de la belleza en su forma más pura y suave, donde la armonía entre tonos suaves y materiales naturales crea una experiencia sensorial única y reconfortante. Es una invitación a abrazar la suavidad y calidez del algodón y celebrar la belleza en todas sus formas y matices.

Hair and Styling: Javier Ventoso
Ph: Esteban roca
Make-up: Bea torres

Grande attesa per lo Show dell'italiano
SALVATORE MAZZOTTA (HAIRFASHIONIST)
che presenterà le tendenze 2025/2026
in occasione del GLOBAL SYMPOSIUM OMC,
l'evento che coinvolge i migliori educatori del mondo.

Due giorni di Master Class e Cocktail Party per imparare le tecniche dai professionisti, fare networking con l’HAIRFASHIONIST e celebrare la passione per questa splendida professione.
Questo simposio è l'opportunità ideale per i formatori di padroneggiare le ultime innovazioni e tecniche, così da ottenere successo nelle dimostrazioni e realizzare il sogno di diventare
Campioni del Mondo OMC a OMC HAIRWORLD 2025 a Parigi.

Salvatore Mazzotta, esperto internazionale e Direttore Moda Nazionale UAAMI,
è recentemente diventato HAIR FASHIONIST.
Nel 2024 ha partecipato alla Pedana di Parigi ai Campionati del Mondo
ed è ambassador di Balmain luxury brand.
Con il suo salone, nel centro di Milano, unisce tradizione e innovazione,
scegliendo tecniche personalizzate per ogni cliente,
evitando l'omologazione e creando look unici.
Tra i suoi clienti ci sono nobili, imprenditori, finanzieri, modelle, personaggi dello spettacolo, etc.

SALVATORE MAZZOTTA
Via Rovello 1, Milano (MI)
Tel. 02 86462756 

The latest hair collection, called "Highland Fling" made by David Corbett international hairstylist from United Kingdom.

“I was inspired by the designer Vivienne Westwood and her love of tartan which features so heavily across all her designs.”
-David Corbett, Scottish Hairdresser of the Year 2024

Hair: David Corbett - UK
Ph: Michael Young
Make-up: Maddie Austin
Stylist: Clare Frith

The latest hair collection, called "Motion" made by Niall Mcnulty international hairstylist from United Kingdom.

“I was inspired to create a collection that represents my evolution and movement within the industry. I wanted to showcase my ability across hair types, textures, and styles, but also infused with my creativity.”
-Niall McNulty

Hair: Niall McNulty - UK
Ph: Narita Savoor
Make-up: Ashley Jones
Products: Matrix

The latest hair collection, called "Serendipity" made by Sharon Malcolm international hairstylist from United Kingdom.

“A sexy, edgy, tousled hairstyle that's beautifully undone. It's bang on trend and so desirable and epitomises effortless chic. It's current, it's simply Serendipity.”
-Sharon Malcolm

Hair: Sharon Malcolm - UK
Ph: Jack Eames
Make-up:Maddie Austin
Stylist: Magdalena Jacobs

The latest hair collection, from ALTERNA "BOND REPAIR" made by Serena Radaelli international hairstylist from United Kingdom.

Hair: Serena Radaelli - UK
Ph: Sarah Silver
Make-up: Andie Byrne
Stylist: Elise Wilson

The latest hair collection called "Reimagined", made by Ann Marie Young international hairstylist from New Zeland.

"My collection reimagines folkloric characters – Cinderella, Rapunzel, Snow White, Sleeping Beauty, Red Riding Hood, and Rumpelstiltskin – as grown up and contemporary. Each character has their own flair and flavour. Cinderella is the ultimate princess, whimsical and majestic. Rapunzel is dramatic, ethereal and surreal. Rumpelstiltskin, presented in feminine form, is golden, dynamic and spirited. Snow White is beautiful and intrinsically bound with nature. Red Riding Hood is tenacious and strong. Sleeping Beauty is dreamy."
- Ann Marie Young

Hair: Ann Marie Young - NZ
Photographer and styling: Fiona Quinn
Makeup: Chanelle Aldridge

The latest hair collection, called "Mercury & Mist" made by Katie Nielsen, Charlie Price international hairstylist from United States.

Hair: Katie Nielsen, Charlie Price - US
Ph: Katie Nielsen, Charlie Price
Make-up and styling: Katie Nielsen, Charlie Price

The latest hair collection, called “Spectra”, made by Gary Hooker & Micheal Young international hairstylists from United Kingdom.

Challenging the conventional norms, Spectra amplifi es self-expression throughjuxtaposed colour placement within each image. Using hair as a statementpiece, each portrait uses individual hues to defy expectations through thedaring beauty of maximalism.

Hair: Gary Hooker & Michael Young - UK
Photography: Michael Young
Make Up: Maddie Austin
Styling: Clare Frith

The latest hair collection, called “Metal Evolution”, made by Carlos Buendia international hairstylist from Spain.

Hair: Carlos Buendia
Ph: Sergi Zafrilla
Make-up: Isabel Sanchez

Molte aziende di prodotti per parrucchieri, anche brand storici, sono un po' appannate. servirebbe una strategia di marketing e comunicazione un po' più aggressiva… che oggi non hanno!

I brand di prodotti per capelli possono implementare strategie di marketing efficaci sfruttando autenticità e innovazione. Creare contenuti educativi sui social media, come tutorial per hairstyling o consigli personalizzati, rafforza il coinvolgimento del pubblico. Collaborare con influencer e hairstylist aumenta la credibilità e amplia la portata.

Queste semplici idee possono essere messe in pratica facilmente da qualsiasi brand e possono portare a grandi risultati a livello di immagine e identità.